Archive for December, 2005

Watson Commercialized

Today, I read an article of Chicago Tribune  (free registration) about the software Watson. Watson is commercialized after a quiet period. There are two academic papers about Watson project, one is the IUI 2001 paper and the other is the JASIS 1999 paper, both of which are coauthored by Jay  Budzik and Kristian Hammond.  It is interesting to see that this academic project got commercialized.

I do not try to install Watson, although it is free. It looks pretty like Google desktop search and I have installed Google desktop search on my laptop. From the research point of view, I did not find any new feature provided by Watson from the demo at the website so far.

Leave a Comment

Back Button of Web Browser in Personalization

UCAIR toolbar changes the semantics of Back button of the web browser. Using Internet Explorer with UCAIR toolbar, when the user clicks one result of search result page and then clicks the Back button, the user will see different contents of search result page. This is because the UCAIR personalized search agent updates the user model immediately after the user makes an action (click a result link) and rerank the search results according to the updated user model. So the user will see reranked search result page, which probably is different from the page previously seen by the user. Thus the semantics of back button has changed after the installation of UCAIR toolbar.

During several demos of UCAIR toolbar, many people are interested in the semantics change of the back button. A lady said she would like to see the same stuff as before after clicking the back button. Some people are interested in how to minimize the confusion brought to the user with the semantics change such as where pushed up results should be places if UCAIR toolbar has to change the semantics of the Back button.

I found the breaking of Back button was considered to be one of top web design mistakes by Jakob Nielsen in 1999.  The semantics of Back button is a question for the web design now, especially with many dynamic web design techniques such as Ajax.   What does the user expect when he clicks the Back button? Probably the answer will not be consistent. There is some research works on the Back button of web browser such as Getting Back to Back by Saul Greenberg and Andy Cockburn.

Leave a Comment

Personalization and Privacy

There is a book Make It Personal, which is about personalization, privacy and profit. Here is this book’s Amazon link. The author is Bruce Kasanoff.  This book talks about how to do one-to-one marketing without invading privacy. There are some good reviews about this book at Amazon, especially the review of Peter Leerskov. This book looks a good e-commerce book. Personalization in e-commerce is still a buzzword. We can easily see there are so many websites which claim to be personalized websites.

For the personalized search, recently it is also a very active research area in ACM SIGIR community and search engine industry. Privacy is a companion word of personalization, although industry looks to be much more serious about this problem than academia (I know ACM SIGMOD community is doing a lot of research on privacy of database.).

There are some bills about privacy. EPIC (Electronic Privacy Information Center) is a good resource of online privacy including the bill-track, where you can find bills related with privacy passed by 105th-109th Congress.  

Leave a Comment

A Discussion about Personalization

Long time ago, I mentioned the Vivisimo CEO’s comments about personalization (see my post on September 30, 2005). I just found that on Greg Linden’s blog, Greg has a post and there are some interesting follow-up comments.

Again, generally I disagree with the “dead end” viewpoints. But we need to do solid work to demonstrate the advantage of personalization technology.

Leave a Comment