Avi Wigderson gave three lectures at Princeton public lecture series. His three talks are about computation/computability, computational complexity, and cryptography. In the lecture about cryptography, he talked about zero-knowledge proof, private communication, and oblivious communication.
I hope that these techniques can be applied to privacy-preserving personalized search. In the wishful thinking of the privacy-preserving personalized search of my SIGIR Forum paper (Level IV no personal information), the search engine can return relevant results to the user after the user submits a query. At the same time, the search engine does not know what query terms the user submits are.
P.S. The Google changed the privacy policy of search engine logs last week. Google will remove the last 8 bits of 32-bit IP address associated with each query after storing them for 18~24 months.